ÁUREA
Client
ÁUREA
Expertise
Skincare Brand Teaser & Storytelling Reels
date
October 13, 2024
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About project
For the pre-launch of ÁUREA, a clean skincare brand, we crafted a serene and nature-inspired visual campaign that blended soft gold tones and botanical textures. Utilizing micro-influencers and calming coastal settings, we produced storytelling reels that captured the essence of purity and self-care. This campaign effectively built anticipation and grew the brand’s waitlist to over 2,000 users prior to launch.
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Our Mission
Our mission was to embody the spirit of clean beauty through compelling and authentic narratives. By leveraging minimalist aesthetics and influencer partnerships, we aimed to foster trust and excitement around ÁUREA, positioning it as a mindful and luxurious skincare choice.