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SERRA
Client
SERRA
Expertise
Jewelry Launch Campaign & Visual Identity
date
May 16, 2025
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About project
We spearheaded the launch of SERRA, a minimalist fine jewelry brand aimed at Gen Z and Millennials. The project encompassed brand identity development, creative direction for product photography, and a cross-platform social media campaign featuring soft neutrals and moody lighting. Our approach successfully built brand awareness and engagement, reaching over 20K organic impressions in just two weeks on Instagram and TikTok.
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Our Mission
Our mission was to create a refined and cohesive brand presence that resonates with a young, style-conscious audience. Through thoughtful visual storytelling and strategic campaign planning, we sought to position SERRA as a leading name in minimalist fine jewelry, inspiring authenticity and elegance.